Chris Wilson // Chris is a Digital Brand Strategist at Hester Designs, where through creative problem solving, strategy and design, he develops marketing and branding solutions that work. He is also the Social Media Marketing Adviser to uVizz Media. An innovative thought leader in the industry, Chris is an active contributor in the social media space and shares his thoughts at his blog, The Marketing Fresh Peel.
How to Engage Your Fans and Advocates:
- Recognize their contributions
- Reward them for it
- Give them tools to spread the word
- Make it fun
Some standout points:
• Music has become social
• Unheard music is unbought music - enter a use for P2P and streaming
• 75% prefer downloading